Not only can Bing deliver 1 million tax related searchers not found on Google as well as 2 million tal paid clicks our audience is 8percentage more likely than Google’s to have bought personal finance/tax software online.
For most people, tax time now means plenty of extra time spent online. They use the digital world to research tax information, hunt for taxrelated resources, and file taxes. In fact, some 1311 million tax returns were submitted electronically in 2012, with four five out returns filed in that manner.
They’re also more likely to have searched for taxrelated information online.
Our research reveals several trends that can help you target search advertising to capture the most taxrelated customers. Which, by the way, is not insubstantial -the average tax refund is close to